Rob Litterst says, “No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed. In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. Big projects will start to take off, and you’ll miss those ‘moments between the lines’ that you’ve loved for brainstorming, tinkering, and exploring.

Remember that downtime is cyclic: it won’t last forever. As you begin to ramp up for the new year, don’t look solely at major changes you can make at your company. Focus also on housekeeping, and find subtle ways to accomplish the things that you’ve otherwise been putting off. Many times, these smaller improvements can snowball into larger projects or initiatives.

Here are a few ideas to get you started with both large and small changes for your publication:

1) Get Your Lists in Shape

No matter how engaged your email list might be, your performance benchmarks could still be better. Why? Over time, email lists become clogged machines. Once-active subscribers lose interest, your value proposition starts being relevant, and audiences stop paying attention to your messaging“.

Resolutions Your Publication Should Make in 2016

HubSpot

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