Stacy DeBroff says, “With 2016 upon us, we expect to see dramatic trends reshape the social media and digital marketing landscape in the upcoming year.

We will be facing new social platforms, fresh trends in personal branding and more developments in live streaming.

Based on Influence Central’s consumer research, as well as social and digital work each year with 350 national brands, expect these trends to rise in 2016.

1. Visual Continues Its Ascendancy

From pictures to videos to emojis – visual content will dominate in 2016 as we see the continued rise of consumer preference of visuals over text. A new era of emoji language has emerged with the Oxford Dictionaries naming the emoji of a happy crying face as its Word of the Year. In 2016, watch for branded emojis and ones embedded within hashtags and GIFs“.

20 Social & Digital Trends That Will Impact Marketing in 2016

Business.com

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