Ben Davis says, If one of your team is new to content writing, what are the potential pitfalls?

I’ve been writing articles for Econsultancy for a few years and although I certainly don’t profess to be an expert, there are a few things I look out for.

In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.

1. Beware common grammatical errors

  • Know when to use ‘less than’ and when to use ‘fewer than’. Here’s a guide.
  • Remember that ‘Coca-Cola is launching a campaign’ (a brand is singular).
  • Check your personal pronouns, are they the object or the subject of the sentence?

Okay, for some people this is second nature. Others aren’t as precise with their grammar.

14 safety precautions for inexperienced content writers

‘Econsultancy’ Blog

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