Todd Mumford says, “It’s a new year. A clean slate.

A new opportunity to overhaul your brand, get your name out there and develop a reputation as a leader in your field.

Remember, practices that worked a couple years ago don’t necessarily work now, so it might be time to change your approach.

If you use social media as a part of your overall marketing strategy, then here are several ways to make your efforts leaner, more memorable and pack more social punch.

All you need to do is apply science and statistics to your social media plan.

Tailor Post Frequency to Your Platform

When it comes to the frequency of your social media posts, not all platforms are created equal, and who better to compile data about what works than Buffer“.

From Ordinary to Extraordinary: How to Become a Social Media Superstar in 2016

Business.com

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