Mike Canarelli says, “The fast paced, ever-changing world of online marketing can be a daunting prospect for business owners.

But it shouldn’t be.

In fact, business owners should feel more in control than ever. After all, the needs of companies and the increasingly sophisticated preferences of consumers continue to dictate the direction of the digital marketing industry as a whole.

If anything, online marketing is becoming more user-friendly, which means businesses will have an ever expanding choice of tools to reach new markets and stay ahead of the competition.

These four trends promise to ensure the popularity and effectiveness of online marketing in 2016:

1. Watch for the Online Video Boom

Online video is the future of content marketing. Major players like Facebook and Bing now offer video options for advertisers and Google is experimenting with in-Search Engine Results Page (in-SERP) video advertising. These moves prove that users are growing more accepting of online video ads“.

Into the Crystal Ball: 4 Online Marketing Predictions for 2016

Business.com

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