John Fretto says, “Think about those who know you best. Chances are, someone like your spouse/partner, sibling or best friend comes to mind. Someone, or rather something, you are probably not considering is your web browser. It used to be that when we wanted to know something we asked another person, but today we go straight to the Internet. In fact, a recent study by Experian Marketing Services found that an astonishing 99.8 percent of online Americans say that Internet is the first place they look for information on one or more topics, ranging from weather to news to sports and more.

One reason we increasingly turn to the Internet is that, unlike individual human beings, the Internet is a virtually endless source of information, no matter the topic. And search engines connect us to the information we want almost instantly and without question or judgment. Embarrassed to admit you don’t know how to boil an egg? Ask the Internet. Late night anxiety about a possible medical condition? Ask the Internet. Need to know the score of the game, but can’t get to a TV? You guessed it: Ask the Internet“.

Leveraging online search for superior consumer profiling and targeting

‘Experian Marketing Forward’ Blog

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