Brad van der Woerd says, “History is filled with examples of improved technologies outperforming predecessors—from the typewriter to word processor to computer, or from rotary phone to iPhone 6… That pattern is true among email service providers, too, with Outlook and Gmail overtaking more players such as Yahoo Mail.

Yahoo Mail is not going down quietly, however. Although it has fallen from its top spot among email services, Yahoo Mail is working to revive both its user base and its features to regain dominance.

On its 18th birthday, Yahoo Mail underwent a full makeover to tackle its shortcomings and to better serve its 1 billion active monthly users.

Although it has traditionally failed to keep up with consumers’ email habits in an increasingly mobile and e-commerce-driven environment, Yahoo Mail is attempting to become a more intuitive and useful platform. With improvements to search filters, design elements, and security, Yahoo Mail’s transformation will offer today’s users many benefits“.

What Marketers Need to Know About Yahoo Mail’s Birthday Makeover

MarketingProfs

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