Jodi Harris says, “If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.

Regardless of whether your business is looking to build or buy your content marketing expertise, setting yourself up for greater success will take dedication, determination – and an enterprise-wide view of every piece of content you produce. Fortunately, the processes don’t need to be overwhelming if you have the right tools and guidance on hand“.

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Content Marketing Institute

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