Marisa Sanfilippo says, “If I had a penny for every time someone asked, “Which social media platform should I use for my business?”

Let me just say, I would have A LOT of pennies. As a social media marketer, it’s one of the questions I most often get asked.

And every time, my answer always is: that depends on your business.

Probably not the answer you want to hear, I know, but there’s something to be said about my answer.

While you may sell the same products as your competitors, every business has its own uniqueness, and therefore, the channels that are best for your business might not be best for your competitor.

In order to help you understand which platforms to use, I challenge you to look at the bigger picture through these three steps.

Step 1: Examine Your Business Goals

What kind of budget can you afford, and are willing to spend? Answering the big ‘b’ question will determine a feasible amount of time that can be dedicated toward utilizing each channel on a monthly and annually basis“.

Determining Which Social Media Platforms Your Business Should Focus On

Business.com

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