Michael Hewitt says, “The explosive emergence of price comparison websites and money advice websites has made for grim reading for many traditional banking brands.

But, are these brands starting their digital fight back and seeing positive movement in their favour?

We’re all aware of the challenges banking brands have faced in recent years – repairing their reputation and improving public perception in the wake of the 2007 financial crisis, PPI mis-selling and a general lack of consumer confidence.

This led to many of these brands adopting a rather cautious approach both on- and offline and, in many respects, left them with something of an identity crisis.

These were brands that all looked the same, all sounded the same and all sold the same products in more or less the same way. Few brands stood out from the crowd“.

How fintech & niche brands continue to disrupt the financial search market

‘Econsultancy’ Blog

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