‘How To Make 2016 Your Best Content Marketing Year Ever’ – ‘Marketing Land’ Article
Quinn Whissen says, “Whether you’re the type of person who likes to make steadfast resolutions every January 1 or you prefer to keep your goals loose, we could all use a little motivation as we start the New Year.
That’s especially true when it comes to content marketing, because — as you most likely know — it isn’t a strategy that provides overnight success. It’s a long-term commitment that can transform your business if you let it transform your culture.
What’s even more important to understand about content marketing is that it is booming. Content marketing adoption is increasing every year, with 88 percent of B2B marketers and 76 percent of B2C marketers using it in 2015.
It’s a strategy that’s been proven to work, and even industry leaders, like Arnie Kuenn, the CEO of my company, Vertical Measures, are observing the large shift that is happening“.
Comments are closed.
