'Seven ways to make ecommerce fun (& five ways to create experiential BS)’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Ben Davis says, “I enjoy shopping, but a lot of the fun is missing online.

The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.

I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.

Only Matt Curry of Lovehoney mentioned ‘super rich experiences’, which I think is somewhere close to a definition of fun. So what does fun look like?

Fun is dangerous

Before we try to picture what fun looks like in ecommerce, we need to warn ourselves of the dangers of fun“.

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‘Seven ways to make ecommerce fun (& five ways to create experiential BS)’ – ‘Econsultancy’ Blog