John Boitnott says, “When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers now show an interest in doing more than simply learning about a favorite store or restaurant. They want to order online, view menus, see live webcam shots of a location and more.

Complicating matters is the fact that customers are now visiting websites on a variety of mobile devices. They’re also expecting no clutter and overall user friendliness. If businesses haven’t retooled their websites in a while, they could be sending the wrong message to potential customers. An outdated website harms a business’s hard-earned reputation, giving customers the impression that everything else about the business is outdated, as well. Here are a few things you can do to give your old website a new look.

1. Add a CMS

If you’re still relying on your website designer to update your information, you’re already behind the competition. You should be able to add information to your site through an easy-to-use admin tool“.

4 Ways to Freshen Your Outdated Website

MarketingProfs

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