‘Content Curation 101: How to Get Curated Content Right’ – Aweber Blog
Kristen Dunleavy says, “Have you ever shared an interesting link on social media? Congratulations! You, my friend, are a content curator.
Content curation happens when you sift through the vast world of content, find information you deem useful, and share it with your audience. The actual content you share is created by someone else. You’re just organizing it and presenting it in a neat little package. Curated content is everywhere – from your favorite playlist to your news feed to your jelly of the month club.
Marketers love curated content because it gives them a quick and easy way to keep their audience in-the-know. If you’ve ever thought about curating content yourself, I’ll explain why it’s a good idea and how you can curate content the right way.
Why you should curate content
Save time
You want to become a valuable resource for your audience. But what happens when you don’t have time to write an ebook or a detailed blog post? That’s where curated content comes in”.
Comments are closed.
