‘Google Gives Road Map to Retailers With New Analytics’ – HubSpot
Spencer Dunfee says, “The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase.
The problem, until now, is that data takes a long time to aggregate. You can’t know everything you need to know about a particular buyer the very first time he or she visits your ecommerce website. You need several visits, some onsite searches, a social media interaction, and maybe even an abandoned cart to really know what your buyers are looking for, right?
Google Knows Best
Who knows more about what consumers are looking for than Google? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for“.
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