Brian Hughes says, “With all the hype around content marketing and social media, are pay-per-click (PPC) campaigns still relevant to digital marketing in 2016? Absolutely!

While SEO tactics and content marketing are important for building long-term marketplace dominance, these strategies won’t deliver overnight results.

PPC campaigns remain a critical component of any well-rounded marketing program and are especially important for building initial traffic for a new business. These campaigns rapidly deliver a high number of qualified leads, thanks to advanced targeting segmentation. Even better, since PPC can easily be tweaked in response to marketplace dynamics, PPC gives businesses the flexibility to go after new markets and clients while mitigating risk exposure“.

How This Entrepreneur Super Charged Web Traffic with PPC Campaigns

Small Business Trends

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