Matt Mansfield says, “From merchant accounts to product images, product descriptions, add-on apps and possible integration with your existing website and back-end systems, there are a lot of details to stay on top of when you build an eCommerce site for your small business.

Interestingly however, one of the most critical decisions you need to make is what your new eCommerce site will look and feel like (i.e. its theme). Why is selecting a theme so important? It’s all a matter of cost.

The Cost of Customization

The truth is, there are many eCommerce storefronts you can add in minutes. Each of these solutions offers a selection of themes for you to use, some free and some for an additional fee (i.e. premium)

Many of these solutions enable you to customize your theme to some degree (a few even give you full control) however, doing so will take expertise and expertise costs both time and money whether you figure it out for yourself or hire an outside resource to do it for you“.

List of Themes for eCommerce Sites

Small Business Trends

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