‘Marketers, Welcome To The World Of Emotional Analytics’ – ‘Marketing Land’ Article
Barry Levine says, “Focus groups, online questionnaires and standard video recordings are so — you know — last century.
A new announcement indicates it may be time to add emotional analytics to your metrics.
Major media agency MediaCom and emotion measurement firm Realeyes said today that emotional measurement will become a regular part of the agency’s content testing and media planning. Both companies are based in London.
The Realeyes technology will now be integrated into MediaCom’s central content hub, so that producers and planners can regularly include emotion analytics in their reports. Emotion analytics are expected to impact decision-making during creative testing, media planning and post-campaign analysis.
WPP-owned MediaCom has a staff of 6,500 in about 100 countries and annual billings of more than $33 billion. Its client list includes Procter & Gamble, Shell, Sony Mobile and Coca-Cola“.
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