‘5 Ways to Create an Omni-Channel Shopping Experience’ – Business.com
Bryan Robinson says, “Did you know that 60 percent of consumers expect a consistent experience when dealing with brands online, in-store or by phone?
In the world of retail customers expect a lot, and rightly so.
They’re choosing to spend their hard earned cash with you, so in return you should be able to provide them with a great product and a consistent service.
But aligning every channel that you own is not as easy as it sounds, which is why it’s important that retailers have a clear and focused omni-channel strategy.
What’s Omni-Channel?
The idea behind omni-channel is that every channel you own, whether it’s online, mobile, or in-store, should be consistent with the same message. So, whether your customers receive an email, look at your social page, or walk into your retail store, they will be able to tell that they are communicating with your brand“.
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