‘Check Out: The Last Mile of Online Customer Intimacy’ – ‘Business.com’ Blog
Kurt Bilafer says, “When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart.
What was a carefully crafted brand experience becomes off-putting and complicated.
There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.
But that’s now changing, and fast. Innovative companies have stepped up their game, using technologies that make a much easier payment experience possible. That, in turn, is changing consumer expectations about what a payment transaction should be like.
You now need to bring your payments experience up to this new standard, or risk getting beaten by competitors who do“.
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