Jodi Harris says, “How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Chances are you are using Google Analytics to analyze your content marketing performance – and that is a great start. But Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor metrics that most marketers are tracking.

Consider this: CMI’s latest B2B Benchmarks, Budgets and Trends report found that only 30% of B2B marketers feel their organization is effective or very effective in its use of content marketing. And 34% don’t even have clarity on what success looks like.

With 52% of marketers also reporting that they feel challenged by the need to determine the ROI of a content marketing program, any data left on the table is a missed opportunity to understand how your content is affecting your audience – and your business’ bottom line“.

How to Uncover Critical Content Marketing Insights Using Google Analytics

Content Marketing Institute

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