‘How to Handle Online vs In-Person Leads’ – ‘Entrepreneur’ Blog
Grant Cardone says, “The landscape of sales has changed dramatically since I started out selling cars 32 years ago. Digital marketing has come to dominate advertising and is expected to exceed total TV advertising spending by 2018. This shift to digital is driving an unprecedented number of customers to websites and landing pages.
This creates new problems and bigger opportunities for salespeople that can figure out how to effectively respond to these prospects. And whether the person comes in on foot or through the Internet, you have to know how to handle following them up.
How big is the opportunity you miss by failing to follow-up? Well, have you ever reached out to a business’ website, filled out a form and ended up being completely ignored?
Of course, you have.
I created a mystery-shop campaign to show companies just how big this problem and opportunity is. Three companies with three completely different products hired me to evaluate their website response and sales teams“.
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