MOZ team says, “Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts, and a lot of perseverance, I’ve finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that was inspired by the finale to the fifth season of the television series Game of Thrones.

To sum up how effective this effort was, let me break down the results:

  • 111 linking domains acquired (and counting)
  • 19 linking domains on sites with DA of 70+
  • 33 linking domains on sites with DA of 50+
  • 12 all-time-high days of traffic”.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

MOZ Blog

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