Daniel Burstein says, “Black Friday. Cyber Monday. At the end of the year, holiday marketing related press releases are flying fast and furiously across my desk (by which I mean, inbox).

But one branded marketing day had my special attention this year — Giving Tuesday — because of the copywriting contest we’re now running with a nonprofit organization, Consumer Reports.

For the uninitiated, Giving Tuesday is the Tuesday after Thanksgiving, a promo/hashtag/branded day/whatever that started in 2012 as a backlash against the commercialization and consumerism of Black Friday and Cyber Monday.

And Giving Tuesday raises an essential question that marketers can leverage year-round …

 Does cause marketing provide a more effective incentive than offering discounts?

If you’re familiar with the MECLABS Conversion Sequence, a heuristic patented by MarketingExperiments’ parent company MECLABS Institute“.

Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer

MarketingExperiments Blog