‘Leverage Industry Awards in Your Marketing Strategy’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige and messaging for small businesses. Are you missing marketing opportunities because you’re not applying for awards and competitions? Most industries have groups and associations that offer competitions, awards, and accolades for outstanding members of the industry, but in order to be eligible to win one such award, you have to apply, and some applications require minimal effort.
Whether they are local, national, industry specific or belonging to a broader category, if award applications don’t currently fall into your marketing strategy, maybe it’s time to rethink your opportunities.
We’ve developed some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
Research your opportunities.
Start with Google, but don’t limit yourself. Often there are specific industry related award opportunities at local levels. Check with your chamber of commerce, your local business development authority, and/or local chapters of national industry and professional organizations for opportunities.
Comments are closed.
