Chokdee Rutirasiri says, “With the start of every New Year comes the opportunity to re-evaluate your business, marketing, and customer-experience strategies. It’s a chance to start planning what you can do to up your game in the year ahead.

As you begin 2016, consider what these three marketing and customer-experience trends have in store for you this year.

1. Customers think holistically; you should, too

In 2015, companies continued to suffer from a silo mentality. Employees operated solely within their jurisdiction, not understanding the totality of a customer’s experience with their brand. In 2016, get ready to see the walls between your departments come crumbling down.

2016 has no room for barriers between departments. The experience your customers are expecting to have with your brand extends far beyond their call to your customer service hotline. Get ready: Every touch point your customer has with your brand or service will be considered a part of their customer experience“.

Three Marketing and Customer-Experience Trends You’re Bound to See in 2016

MarketingProfs

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