Matt Umbro says, “At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the positive results I had seen with Google AdWords ad customizers.

Then in June, I presented a case study of the AdWords countdown customizer that showed the CTR and conversion rate to be higher on dynamic ads than on their static ad counterparts. Needless to say, I’ve seen great results with dynamic copy.

As a follow-up to these posts, I wanted to see if advertisers made use of countdown ads this holiday season“.

How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?

Marketing Land

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