‘The Four Critical Steps You Need to Master Content Science’ – MarketingProfs
Gary Skidmore says, “Marketers continue to face a series of content-creation challenges, ranging from the amount and value of their content to the way they approach content creation.
Some 44% of respondents to an Aberdeen Group survey say they approach content creation in an ad hoc fashion, and 51% say they focus on the pressure of creating enough content.
The top concern for marketers, however, is how they might be able to differentiate themselves from their competitors.
In a world of cluttered inboxes and inflated promises, marketers can no longer rely on their marketing instincts alone to reach and engage audiences. The success of your marketing strategies largely hinges on the quality of your content and how well the content engages your audience“.
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