Jeff Rajeck says, “As marketers, we know that our jobs require so much more than, well, ‘doing’ marketing.  

We spend a lot of our time developing campaign ideas, sure, but then we also spend a lot of time getting buy-in from the business.

In order to do that, we need to be able to talk sensibly about the platforms and channels we want to use for our campaigns.

Our own internal analytics can help, but sometimes we need external statistics to make a case for entering a new market.

In this post I’ll highlight a few useful resources for APAC marketing data, but obviously don’t forget to check out Econsultancy’s Internet Statistics Compendium.

APAC stats resources

So, for example, we may want to advertise on new social platforms, but in order to justify the spend we need to show its relative popularity“.

Four incredibly useful sources of global marketing statistics

‘Econsultancy’ Blog

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