‘11 marketing blunders that hamper a startup’s growth’ – ‘Entrepreneur’ Blog
Vinil Ramdev says, “Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number of unique marketing challenges. There’s usually very restricted cash flow, and a seemingly overwhelming challenge of getting great things done from an average team.
Here’s a list of some of the most common startup marketing mistakes.
1. No clear marketing strategy
There are so many priorities and usually extremely limited resources. Marketing, particularly online marketing may land on the lower end of the priority spectrum. But one of the biggest mistakes startup entrepreneurs make in today’s online marketing environment is to just slap a few ideas together and expect them to do the trick“.
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