‘7 Marketing Lessons Businesses Can Learn From Obama’ – Business.com
Bruce Newman says, “The Obama victories in 2008 and 2012 represent a case study of the use of marketing machinery in a marketplace where an organization is effectively a start-up; in crisis-mode from the start; under constant attack from the competition; under pressure to stay focused on results.
Sound familiar? It should. In business and politics, the challenge is extreme – you either win the vote or the sale, or you lose!
So what are the business lessons that can be learned from Obama’s successful campaigns?
Lesson #1: Respond to Customer Needs and Wants
In business, companies need to meet the needs and wants of consumers. The same principle is true in politics. However, as the cost to run promotional campaigns continues to stay high, especially for start-up companies, it can help them to avoid waste and target messages to only those customers who represent the best outcomes“.
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