‘Ecommerce email marketing benchmarks for 2016’ – Econsultancy
Jack Simpson says, “Ah, email. The marketing channel that steadfastly refuses to die.
And why should it? Clearly it still works, particularly when it comes to ecommerce.
But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketingbenchmarks for 2016.
The benchmark figures come from some recent research by Remarkety, which studied millions of emails across thousands of ecommerce brands.
Newsletters
Sending out regular newsletters is important. It’s a chance to promote specific products or content, or to make your customers aware of any new promotions“.
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