Sarah Lang says, “Long live the hashtag. At least, that’s what every brand hopes, despite the lightning-fast exchanges and 15 minutes of fame that characterize the world of social media. After all, trends are by nature transient, and an overnight sensation can be “so yesterday” in just a span of a few hours.

When creating a hashtag that will represent your brand, your community, or your event, think of it as dating: You want excitement, you want intrigue, but you also want something that will last, at least for a while. If you’re looking for a one-night hashtag, you’re probably not trying to build real relationships with your audience.

Just as in the dating experience, you want people to get to know who you are. To do that, you’ve got to stop chasing what you think your date/market will want to see, and instead switch the camera to selfie mode. Who are you? What are you all about? That may seem like a daunting exercise at first, but the exploration can be fun. Hopefully, you’ll find that you’re fundamentally proud of and empowered by what you’re trying to share via your event hashtag.

Consider these five tips while you’re active on the hashtag scene.

1. Use the hashtag as an ice-breaker

Casually throw in the hashtag to start conversion. On Twitter, for example, ask your followers a question that incorporates your hashtag. People will respond using the hashtag, because they know it will increase the visibility of their response“.

Five Tips for Creating and Using a Great Event Hashtag

MarketingProfs

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