Lisa Froelings says, “Email marketing promotion is one of the most essential tools for small businesses to win more clients. Having an established mailing list and consistent frequency allows businesses to gauge what strategy and messaging works best.

But what are best possible elements an effective email promotion have?

According to research conducted by Constant Contact, there are optimal numbers of images and lines of text small businesses should include in email marketing campaigns to optimize their click-through rates.

Senior vice-president of Constant Contact Christopher Litster says that click-through rates convey how often your email subscribers click on the links where you want them to go and is the best measurement of e-mail content quality and effectiveness of email as a marketing tool.

According to the research, 20 or fewer lines of text with three or fewer images results in the most number of click-throughs per email.

Different industries also have varied results“.

How Long Should Your Email Promotion Be? You Might be Surprised

Small Business Trends

Sharing is caring