Pam Atkinson says, “Targeting and buying online audiences has never been easier or more affordable. Programmatic ad buying options give advertisers access to 95% of Internet users, with more than 40,000 audience attributes and characteristics from which to target.

In short, your best prospects are readily identifiable and reachable.

But even the right audience can be hard to engage.

The key to making your audience care is relevance. Here are ten tips to for maximizing relevancy.

1. Tap into users’ passions

Get to know your audiences. Create profiles and personas. Go way beyond demographics. Engage with them around the issues they care about, and understand their pop culture”.

Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

MarketingProfs

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