‘The 3 Steps From Interested Customer to Sold’ – ‘Entrepreneur’ Blog
John Rampton says, “”Yes” is a powerful word. With just three letters, “yes” opens doors, moves mountains, and unlocks your success in business.
And yet, getting to “yes” in sales is hard, especially online, where the personal touch that is so effective is missing. I focus on getting to yes in my business every day. A “yes or no” answer makes things black and white. It’s how my company knows exactly how to focus our time and gain more conversions.
In online marketing terms, when a visitor arrives at your website, they’ve already committed to a “micro yes.” Regardless of how they got there, they’ve already shown some interest in your proposal, content, website, product or service. Leveraging that micro-yes into a macro-yes is vital.
Unfortunately, instead of building on small commitments, most online businesses throw road blocks into the buying process. My company did back in the beginning. With our web traffic, instead of making it easy on visitors, we made it difficult. Since improving our micro conversions, our traffic is converting almost twice as often online“.
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