‘The three best ways to win at omnichannel in 2016’ – Econsultancy
Arie Shpanya says, “Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce.
The name looks funny, and what’s the difference between omnichannel and multichannel anyway?
The terms are divided by the customer experience.
Multichannel selling is definitely an effective way to increase your company’s reach across channels, whether you’re selling online and in a brick-and-mortar location, or selling from an independent webstore and a marketplace.
However, omnichannel takes it a step further by seamlessly integrating your channels to improve the overall customer experience.
2016 is going to be a big year for omnichannel, mainly because shoppers are looking harder than ever for the most convenient shopping option available“.
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