‘Web design convergence: What? Why? And does it matter?’ – Econsultancy
Ben Davis says, “Have you noticed that website launches fail to suprise any more?
Of course, that’s because over the past 15 years, we’ve all seen as many websites as we’ve had hot dinners.
But it’s also because web design has been converging, thanks to the mobile trend, established interaction design patterns and also cultural conventions, as clients are influenced more by the crowd when deciding on their own approach.
I’m continuing to explore my web design predictions for 2016 in more detail, so let’s take a look at convergence.
Converging on what?
At the start of 2015, Dave Ellis, a designer from Leeds, wrote a brief post on website convergence and included the sarcastic-but-serious template shown below.
I’m sure you’ll recognise this layout, predominately from technology websites or perhaps consumer startups attempting to simplify and brand a product or service“.
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