‘5 Examples of Using Content to Start (Not Follow) a Trend’ – Business.com
Tommy Wyher says, “If you have been living under a rock when it comes to the marketing world for the last couple of years, one should be informed that content is a huge driving force and can create its own trend.
Trends can be started by both companies and individuals. They can be extremely powerful and profitable if managed correctly.
The following are some of the best examples of using content to start a trend.
Ice Bucket Challenge
If anyone frequented social media during the Ice Bucket Challenge viral campaign, they will know that this trend took to social media like wildfire. The basic concept of pouring a bucket of ice water over someone’s head and challenging others is something that appealed to many“.
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