‘Four steps to help you own events on Twitter’ – Econsultancy
Gina Roughan says, “As a marketer, when you see that watching a puddle in Newcastle has become the biggest event of the week, it’d be a natural reaction to throw your hands up and question the point of factoring in national days, sports happenings, awards ceremonies and the like when it comes to your brand’s annual content marketing calendar.
But as the 4.4m tweets accompanying the recent Golden Globes shows, events are digital content gold.
Events mean large numbers of people, all engaging on social around one topic or happening, at the same time – providing a golden opportunity for brands and causes to get on to the radar of a captured audience.
Share of voice is, of course, a challenge.
The simultaneous nature of the national day, conference or awards event conversation creates an online cacophony: a dawn chorus of tweeting“.
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