Tom Anthony says, “SEOs traditionally say that a specific search query can be classified as either navigational,informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time.

The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we should consider.

However, it’s time to revisit these categories to see if we can improve their usefulness in a world of direct answers, apps, intelligent personal assistants, and other developments.

Recap

For those who haven’t reminded themselves recently, here is a quick recap of the three categories:

  • Transactional – Here the user wants to get to a website where there will be more interaction, e.g. buying something, downloading something, signing up or registering etc”.

Revisiting “Navigational,” “Informational,” & “Transactional” Searches in a Post-PageRank World

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