Matt Smith says, “There are many all-inclusive lists out there of every SEO tool imaginable, and I fully recommend checking those lists out.

However, the role of an SEO manager is quickly expanding and adapting as they are asked to take on a bigger role in digital marketing.

Throughout my years of experience I’ve honed down my go-to list of tools for each area of my job to improve my efficiency and effectiveness.

While this list certainly doesn’t represent every tool out there, these are the tools I’ve found to be most beneficial.

Keyword Research

Keyword research has gotten more complicated, but it remains a foundational tool not just for SEO, but content marketing and lead generation as well.

  • Keyword.Io (Free): Keyword.IO is a free tool that provides a much more comprehensive list of keyword ideas (especially long-tail) than Google Adwords’ keyword planner. Once the full list is compiled, Keyword.io allows you filter results by certain combinations, and download a .txt file of the keywords you decide to select”.

My Cheat Sheet: An SEO Manager’s Go-To Digital Marketing Tools

Business.com

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