‘Check It Twice: The importance of editing ads’ – MarketingExperiments
Shelby Dorsey says, “As the copy editor at MECLABS (parent company of MarketingSherpa and MarketingExperiments), I see a lot of content. Between the four blog posts published every week and the multiple case studies produced, I have an ample amount of exposure to the testing brands are doing and what their ads look like.
That being said, I have very harsh eyes when it comes to examining ads. My job is to fix mistakes in text, so I often find myself looking for mistakes in text.
It turns out, so do your customers.
Few things are as fun to share on social media as when a company messes up. This claim can be backed up by the crazy amount of attention Starbucks gets for spelling people’s names wrong on coffee cups around the world.
Other companies are getting similar attention for failing to follow basic English grammar. Daily email newsletter theSkimm is obtaining unwanted attention from readers because of its frequently found typos“.
Comments are closed.
