Jack Simpson says, “We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. 

I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.

So they might as well assume they’ve got a long way to go, get bored and give up.

In this post I’m going to cover why checkout progress indicators are so important for ecommerce and show you some examples of effective ones I’ve seen.

Why they’re so important

Global cart abandonment rates hit almost 74% last year, so only a quarter of people went all the way to the pay button after starting a purchase“.

Ecommerce checkout progress indicators: essential, not optional

‘Econsultancy’ Blog

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