‘Email and mobile highlights from this holiday season’ – Experian Blog
Shelley Kessler says, “Email volume for the 2015 holiday season
Volume for the 2015 holiday season was almost 25 percent higher than in 2014. While the large increase in volume led to lower rates for the 2015 holiday season, it is important to note that the actual number of opens, clicks and transactions in 2015 were higher than those received the year before.
Holiday email and mobile highlights
As in past years, we’ve taken a special look at the holiday trends and performance of promotional emails from over 40 retail brands. This year we’re also following SMS messages of 20 of these retail brands. Here are the top findings from that research.
- Ninety percent of retail email campaigns included an offer in 2015 and, in general, the types of offers closely resembled those seen in 2014″.
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