‘Gaining Followers Through Employee Socials’ – Business.com

Shirley Tan says, “When you think of developing brand advocates, customers immediately come to mind.

However, you have legions of brand advocates that you may not have unleashed because you hadn’t looked at them this way.

That’s right: your employees.

Just imagine how they can build up your brand through their own social media posts that illustrate why and how the company is a trustworthy, socially responsible employer.

Leverage a Powerful Internal Tool

Available research also substantiates the fact that employee brand advocates can make a significant difference in terms of positively influencing your target audience:

• A Forbes article referenced the 2012 Edelman Trust Barometer, a trust and credibility survey, which found that company employees have more credibility than executives“.

Built In Brand Advocates: Gaining Followers Through Employee Socials

Business.com