‘How to avoid bad marketing statistics’ – Econsultancy
Jeff Rajeck says, “Marketing now is as much about getting buy-in as it is about doing, well, ‘marketing’.
And in order to get buy-in, marketers need to do presentations – a lot of them, according to big brand marketers.
In these presentations, marketers need statistics about platforms, technologies, countries.
And having interesting statistics helps marketers tell their audience that they are in touch with what’s going on in the outside world.
Statistics have other uses, too
Statistics are also useful for spotting trends and getting new ideas. Econsultancypublishes statistics frequently and they are some of our most popular posts.
And for subscribers, we pull these into an Internet Statistics Compendium, so that you can get a ton of them all in one place“.
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