Adam Bluemner says, “Any salesperson who’s experienced the switch from anxiety to jubilation when a target account finally signs on the dotted line knows how much can change in a moment. After all, progress rarely moves in a straight, steady line.

That’s why we didn’t expect to double our call contact and qualification rates for inbound web leads by changing just one aspect of our follow-up process: speed.

But that’s exactly what happened.

We pulled data on over 60,000 individual lead follow-up calls to answer the following question: How important is follow-up speed?

The numbers we ended up with told the story. Our findings resulted in our largest measurable improvement in call follow-up success in over 15 years“.

How We Doubled Our Sales Connect and Qualification Rates With One Simple Change

HubSpot

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