Yoav Vilner says, “Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold.

With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods: content marketing.

Here are some of the methods being used by winning companies:

1. Leveraging influencers

Influencer marketing is the force of nature shaking the online marketing world. There are two things to know when utilizing influencer-based marketing: it’s expensive and it works. With that said, choosing the right influencer takes much more than a bit of YouTube browsing. Successful influencer marketing doesn’t end once a video goes live. It is important to follow up with comments and viewer queries across your channels, as well as the influencer’s“.

4 Content-Marketing Methods to Stay Above Your Competition

‘Entrepreneur’ Blog

Sharing is caring