Barry Levine says, “To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads.

A typical micro-moment: last year’s performance by the left shark in Katy Perry’s Super Bowl halftime show.

For Real-Time Ads, AdWords online tools will allow a pre-created ad to have a component — such as a photo or overlaid text — that can be updated immediately to reflect some event that is generating chatter. It points to the day when ad elements may be automatically generated from, say, trends detected on social media.

The new ad format — announced at a press event in Google/YouTube’s New York City offices — is now being made available to a select group of brands. Google said it expected to roll out the new service “more broadly” later this year.

“With Real-Time Ads,” the tech giant said in a statement, “brands will be able to instantly run an ad across YouTube“.

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Marketing Land

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